Keeping It Simple Silly, is always a better default than making things overcomplicated.

There are so many times in my day that I make things way to difficult by not keeping it simple. I often equate this with reverse engineering.

Not that I’m nearly intelligent enough to be an engineer, I take what I can from the field in order to distill down to what it takes to get from point A to point B. And more times than not, it can fall into 3 actionable steps.

The way I do this is by beginning at the end. If I want to accomplish something: let’s say, shoot a commercial for my cabinet shop. Then I work backwards from there.

In order to do that, I need a script; 1. write a script. Then I will need to have the proper personnel in place in order to shoot it, edit, etc. 2. Gather personnell. Then I will need a day to shoot it. 3. Schedule a time and place to shoot it and get it in the can.

I don’t necessarily think it’s important that you immediately have the perfect steps, but rather distill it down to 3 actionable actions you can take right now. Because everything within you wants to procrastinate.

After all, the details are in the doing, not the thinking about doing.